7 Marketing Moves Biohacking Clinicians Are Using to Lead January

(And how any science-led brand can do the same)

Biohacking clinicians like Dr. Lisa Piper, Dr. Vohn Watts, Dr. Anne Truong, Dr. David Lipman, and Dr. Sienna Steckel don’t chase visibility — they define it.

January isn’t a campaign window. It’s a trust election. A psychological pivot point when audiences are hopeful but overloaded, scanning for experts who can cut through confusion without adding to it. The real resolutions — and the real decisions about who to trust — are made in the week between Christmas and New Year, long before January begins.

The leaders who win January don’t start on January 1. They start before the confetti even hits the floor.

And increasingly, that edge comes not just from clinical innovation, but from strategic visibility coaching — the kind that turns experts into the names journalists, producers, and communities rely on.

That’s where Celebrity Launchpad, led by publicity strategist Clint Arthur, comes in. His coaching strategy centres on helping experts create media-pitchable authority assets, refine their message for television, rehearse for on-camera confidence, and secure earned network TV spots at the moment producers are planning resolution-season segments.

I used this approach myself with the launch of my book, Biohacking Breakfast by Lindsay LOO, published ahead of the 2026 resolution cycle to serve as my media credibility anchor — even though I’m not a doctor, and definitely don’t pretend to be one on TV.

Let’s break down the rest of the playbook.

1. Pre-Launch a “Resolution Reset” Series

Dr. Lisa Piper shares her 21-Day Nervous System Reset freely in late December through daily videos and emails, as described by CODE Health founders, reducing overwhelm and building momentum without seasonal noise.

Your move: Create a simple 14–21 day reset tied to your core protocol or methodology. Film it on your phone. Host it accessibly. Release it while audiences are shifting from celebration to self-evaluation. Tie it to something timeless — like morning energy foundations or sustained recovery routines.

2. Turn Complexity Into Clear, Shareable Threads

In December, Dr. Vohn Watts uses X to publish threads like “Five Reasons Your Minerals Aren’t Working in 2026”, breaking down mechanisms, absorption blocks, and fixes in plain language that earns shares and trust – he doesn’t directly call out one of his Aegis products, he adds value first – no direct sales pitch needed. 

Your move: Identify the misconception slowing your niche. Break it into five sharp insights. Pin it in early January. Let clarity, not volume, be your value and key-differentiator.

3. Build Long-Form Authority on YouTube

Dr. Anne Truong consistently grows her reach through evergreen, long-form YouTube content on topics like cellular longevity, sexual wellness, biohacking protocols, and diagnostics — positioning herself as the voice people turn to when they want depth, not soundbites.

Your move: Start or scale YouTube with tutorials, Q&A, or future-casting content. Optimise for search around resolution-season questions. Repurpose shorter clips for social, but let YouTube carry the authority weight. Dr. Anne has over 140K followers!

4. Boost Social Media by Aligning With Trusted Brands + Patient Wins

In Boca Raton, Dr. David Lipman amplifies his chiropractic and regenerative practice on Instagram (@bocaratonchiropractor), showcasing therapies like light, laser, cryotherapy, and PEMF. He expands reach by co-creating content with aligned wellness brands and sharing real patient wins with permission, which spreads organically without needing hard selling.

Your move: Post consistent value. Collaborate with aligned brands. Share authentic transformation stories with consent. British audiences trust proof, not pressure.

5. Never Stop Learning — Even After Decades in Practice

After a multi-decade career as an ER doctor, Dr. Sienna Steckel continues training globally in emerging therapies, energy optimisation, and clinical innovation — keeping her voice and practice current.

Your move: Invest in continuous education. Attend global trainings. Share what you’re discovering. Resolution-season audiences want experts who stay ahead, not those resting on old credentials.

6. Dominate a Clearly Defined Clinical Lane

Carolyn Johnson, a Nurse Practitioner specialising in women’s health, hormones, and metabolic optimisation in Northern Illinois, takes a clinician’s approach to January: focused, measured, science-led, and early.

Her growth strategy, as reported by peers in her network, is built on three pillars that perform every January:

1. anchoring her expertise in women’s hormonal health,
   
2. speaking in a way that reduces confusion, and
   
3. showing up early with direction, not seasonal noise.
   

Unlike generalist New Year campaigns, Carolyn owns a defined clinical lane — the space British readers will recognise immediately: focused experts win markets faster than scattered ones.

Your move: Pick a lane and dominate it. Don’t dilute your message. Audiences in January don’t want a Swiss Army knife. They want a scalpel.

7. Work With a Celebrity Launch Coach to Become the Media-Go-To Expert

Publicity strategist Clint Arthur works with doctors and experts through Celebrity Launchpad, teaching them to:

• write a book that becomes their media authority ticket,
  
• rehearse a segment-friendly narrative,
  
• pitch TV producers directly,
  
• and time launches around cultural moments like New Year resolutions.
  

Arthur has been publicly associated with coaching clinicians to become “Celebrity Doctors” in their niche, including a testimonial video featuring praise from Dr. Oz shared by the programme itself, not independently audited.

I used this strategy myself with my new book Biohacking Breakfast, securing earned media visibility ahead of January — proving the strategy works for founders and experts beyond clinicians.

Your move: Write a book as your authority asset. Get coached on pitching. Build a segment-friendly narrative. Launch before January begins.

The Common Thread: Calm Leadership Wins 2026

The brands that win January 2026 won’t be:

• the loudest,
  
• the flashiest,
  
• or the most funded.
  

They’ll be the ones who:

• lead early,
  
• simplify clearly,
  
• remove uncertainty,
  
• and respect cognitive bandwidth.
  

People aren’t waiting for another brand to sell them something. They’re waiting for someone to say, with confidence:

“Here’s what works in 2026. Here’s why. Let’s begin.”

That’s not selling.
That’s leadership.